Was contacted by Metrograph to create a new identity for their upcoming film series titled "Late Nites". The idea was to take the preexisting branding of the company and form it into an adult oriented version of itself. My first task was the logo. I wound up using their company font and outlined it to make it appear like a neon sign. To give the film stills more character, I turned them into wheat glue posters. While this never became the final poster, its elements were applied and streamlined into its final version.
Every weekend Metrograph caters to the local parents with our all-ages, family-friendly, brunch-convenient Playtime matinees—but who’s doing something for the after-hours denizens of this insomniac town, the folks who want to wind down with a movie and a bite? So we present Late Nites at Metrograph, every Thursday, Friday, and Saturday: a series for connoisseurs of cocktails and nocturnal film freaks to hobnob, clink glasses, and see some of the best and most bizarre in cinema. The Commissary will be serving drinks and a special late night menu into the wee hours.
Above: Assorted Instagram advertisements would run throughout January and February.
Above: Theater slide advertisement that shows prior to feature film.
The poster shown above became the final version and will be displayed in the theater's lobby up until the final showing.